marketing task

In the Tasks Marketing or marketing has an important role in business activity. Which is the process of connecting between producers and consumers as users of the product.

By giving maximum attention to the task of Marketing and satisfaction to companies and consumers will be achieved with optimum and maximum. Marketing is not be considered as a sale because the sale is part of marketing. So marketing has a broader scope than sales.

Understanding Marketing Tasks

Marketing tasks are part of a company that plays an important role in determining the progress of the company. Therefore, the field of marketing has a function to generate revenue for the company. increasing revenue to be achieved, the company will develop well. And conversely, decreased revenues achieved, then the company will not increase or expand.

,although.,this marketing field can not stand alone in a company. Then every activity of this organization, have relationships and linkages with each section within the company. As part of the production, finance, human resources, research and development. Relationships that are not in harmony with all of the part, then this organization will not be able to function properly. Marketing and Tasks are conveying characteristics of the product to the public or consumers.

There are several branches that are part of the marketing that is the field of promotion, sales and marketing communications. It should be understood, because in today's society many do not know anything about an understanding between marketing and sales. Although still in the line system, these two things are fundamentally different.

Each company has the function of each. Although in general, the purpose of each section is for the betterment of the company. But specifically, there are some functions that must be achieved by each company. For Task Marketing, there are some things that a function of the part, as follows:

Role as a promotion: as part of introducing the company to the public, through the products made by the company as a sales tersebut.Peran: marketing charge generating revenue for the company by selling the company's products tersebut.Peran in the concept of marketing communications: marketing organization plays a role in a relationship both with customers and the community as well as the bridge between the company and the environment eksternal.Peran in the field of research and development: pemasaram have the task to absorb and deliver information to companies about everything useful for improving the quality and product sales.

Marketing process

1. Determine the company's mission

The first thing every task Marketing is the determination of the company's mission. The mission statement is based on a careful analysis of the benefits desired by the customer's existing and prospective customers and analysis of the existing environmental conditions. The mission statement should focus on the market that wants to be served by the company and instead focuses on the products offered.

2. Set goals and objectives

Before the details of marketing is made, the goals and objectives in the marketing plan should be established. Without goals, there would be no basis for measuring the success of a marketing plan activities. Targetting must meet several criteria, targets should be realistic, measurable and timed and objectives must be consistent.

3. Determine the situation or the SWOT analysis

Before performing marketing activities, marketers must understand the environment that existed at the moment and the environment in which your product or service to be marketed. The analysis in this situation is usually called a SWOT analysis, in which case the company must identify the strength (strength), weakness (weakness), opportunities (opportunities) and threats (threats). Internally, companies pay attention to environmental issues such as loyalty work, centralization in decision-making, the promotion criteria and problem-solving techniques. While externally, the corporate environment through the company disclosed in a manner react to problems and opportunities.

4. Creating a marketing strategy (target market and marketing mix)

The marketing strategy includes selecting a few target markets, develop and maintain a marketing mix that will produce mutual satisfaction with the intended market. The marketing strategy is intended classify market segments to be served, which companies can specify one or more segments as target marketing. While the marketing mix include on product strategy (product), distribution, promotion (promotion), pricing (price) and where (place) commonly called the 4P which will be designed to produce a mutually satisfactory exchange market aimed.