Here is the understanding of marketing and its functions are equipped with the concept. Whether it's marketing or marketing? To find out more completely and clearly you can read the article below:
A. Explanation Marketing
Marketing or marketing is a series of activities to meet the needs and customer satisfaction. How to create a product, determine the price, the place of sale and promote these products to consumers.
Or the definition of marketing that is a blend of activities that are interconnected to be able to know what is needed by the consumer so that the company can develop products, prices, services and promotions that customer needs can be met as well as the company's benefit. That's some explanation regarding marketing select which ones because all essentially the same.
Marketing is very closely related to the activity of our daily lives because the object is to Consumers. As a rule we as consumers are often faced with several options such as choosing a particular brand of product that we want to buy, where we will buy it and determine the time and quality when making a purchase. So we as consumers can be used as information required by the Marketer in conducting marketing.
Dengan their marketing consumer does not need to meet their needs individually. Due to the exchange with the perpetrators of marketing, consumers can meet the needs and satisfaction with getting the product or service.
For companies, marketing is an activity that has a very important role in determining the advance-decline of the company, as marketing has a function for generating income. The greater the income, the company will be more advanced and evolving, whereas when the income is less or smaller then the company will suffer a setback.
Read also: Understanding Sales And Marketing Full Article.
B. The function of marketing in the company
Some of the functions of marketing at the company, including the following:
a. exchange function
With marketing, consumers can buy the products that come from the manufacturer either by exchanging money with a product or exchange the product with the product for their own use or for resale.
b. Physical distribution function
Physical distribution of the product is done by transporting and storing products. Products derived from the manufacturers will meet the needs of consumers and channeled by land, water or air. Then the product storage is done by depositing and keeping the supply of products in order to avoid shortages in times of need.
c. intermediary function
To be able to deliver products from producers to consumers is done through the intermediary of marketing or marketing that connects exchange activity with physical distribution. Activities intermediary between other functions such as finance, information retrieval, grouping products, etc.
As for some other function of the marketing division of the company, which is usually as follows:
a. Marketing acts as a sales
The main task of marketing is usually that generate income for the company by selling the product produced by the company.
b. Marketing acts as a promotion
That marketing serves to introduce the company and the products it produces to the public, so that the company and its products can be known.
c. Marketing as research and development
That marketing also serves as an absorber of various kinds of information and present it to the relevant company on what is beneficial to support quality improvement and sales of products produced by the company.
d. Maktering role as the embodiment of the concept of marketing communication
That marketing can contribute to create a good relationship between the company and the community or the company and the surrounding environment.
Read also: Understanding marketing management and function clearly.
C. Marketing Concepts
a. Can meet the needs and desires
It's important to distinguish where the needs, wishes and requests. Human needs is an absence of some of the satisfaction of the most basic, such as man in desperate need of food, clothing and shelter, for example there are also other needs such as security, property rights and so on. Needs can not be created by the community as well as marketers, but they constitute a biological nature and conditions or keadan man himself. Besides humans always want a variety of things in order to feel satisfied for example like nginginkan recreation or sightseeing, education and a wide variety of services.
b. Product
The products constitute an offer to dibegi into three categories, which include goods, services, and ideas. All products produced by manufacturers is something that is offered to the consumer to be able to meet their needs.
c. Value, cost and satisfaction
In this case depends on the thinking of each customer to the product used to meet their needs. For example a student to satisfy and meet their needs when going to school he chose to use public transport or private vehicles. If the students use public transport such as buses shortcomings may be a little slower but safer, while using private vehicles such as motorcycles will be faster but less secure. In each of the last product if observed will have different satisfaction in meeting the needs of each customer depending on the idea.
d. Exchange and transaction
If the requirements have been agreed by both parties then the exchange will take place. Exchanges should be seen as a process. Both sides will engage in an exchange if it leads to a deal. If you've reached an agreement, the transaction will occur.
Read also: Understanding the transaction and complete the transaction receipt.
e. Relationships and networks
Marketing relationship is a transaction to satisfy key stakeholders for example, such as customers, suppliers and dealer where the goal is to maintain long-term business. While the results of relationship marketing is to develop a wide range of unique assets owned by the company which are usually referred to as network marketing. Network marketing is generally comprised of the company again and the parties have a wide range of interests such as consumers, workers, suppliers, distributors etc.
f. Market
The market consists of buyers or consumers who have specific needs that might need are available and able to carry out the exchange of value, so it can happen transactions to satisfy their needs. The market size depends on the number of consumers who want to satisfy their needs and resources in exchange for what they need.
g. Marketers and prospective buyers
What the marketers? marketers are people who are looking for prospective buyers who will be involved in the exchange of value, so that prospective buyers can fulfill their needs. So what is a potential buyer? Prospective buyers are people who will be identified by marketers and will probably be involved in the exchange value of that transaction.
Similarly, explain the meaning of marketing, hopefully this article can be useful and we apologize if there are errors or deficiencies, thank you for visiting ...